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USA : Tumultuous Time In US History Leads To Decrease In Ratings

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Libreville, Gabon,  December 8 (Infosplusgabon) - The 2020 NBA finals saw an average viewership of 7.5 million viewers. This is a 51% drop compared to the 2019 Finals which recorded an average of 15.14 million viewers. It is also the lowest number of average viewers of any Finals in the last two decades. Expectedly, the 2020 Finals also saw the lowest TV ratings in the last two decades with a rating of 4 compared to 8.8 in 2019.

 

 

At around the time of the improvised Playoffs, the US  was going through a tumultuous time in its history in several aspects that also contributed to the decrease in viewers. The COVID-19 pandemic was still ravaging through several states which completely altered many people’s daily routine. The pandemic also meant that sports bars and other venues such as casinos were unavailable and thus the Finals reached far fewer people than in previous years.

 

The delay in the playoffs also meant that the Finals were staged closer to the critical November 2020 US Presidential elections which meant that people’s focus was dramatically shifted. This combined with the pandemic meant more people were tuning in to news programs rather than sporting events.

 

Significantly, before and during the NBA’s restart the Black Lives Matter movement was also in full swing as cities around the US protested the infamous death of George Floyd in the hands of police. Another shooting of an African-American man in the city of Milwaukee prompted the Milwaukee Bucks to boycott their playoff game against the Orlando Magic and refused to take to the court. After discussions were held NBA players agreed to play on deciding instead to use their platform to bring awareness to social justice causes. This included wearing NBA jerseys with social justice messages chosen by the player. While the move was commended by many, the polarizing nature of the issue meant that the NBA inevitably lost some viewers who had opposing views.

 

 

FIN/INFOSPLUSGABON/KLI/GABON2020

 

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